I’m a seasoned copywriter with over 7 years of expertise, a passion for balance, and a track record of transforming brands

Hi, I’m Sam 👋

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I have a sharp eye for detail and a talent for crafting balanced, engaging copy

Hey there, I’m Sam! I’ve spent the better part of a decade diving deep into the world of freelance copywriting, working with a wide range of clients—from solo entrepreneurs to nine-figure companies undergoing full-scale rebrands. It’s been a wild ride, and I’ve learned a lot along the way.

Over the past seven years, I’ve honed research skills so sharp that I was actually offered the chance to pursue a PhD (which I politely declined).

I’ve written countless websites, spent a year crafting a daily newsletter that engaged over a million readers, and dedicated two years to shaping the brand voice for a sustainable denim company. Every project has taught me to be agile and tailor my approach to each client’s unique needs.

So, what can you expect if we work together? A voice that strikes a perfect balance. Playful, but never over the top. Smart, but never snobby. Humorous, but always respectful.